Hotel booking website, Jovago.com, has announced its partnership with the global hotel industry’s leading cloud platform, SiteMinder, to mark its first time enabling seamless online distribution for hotel clients. The agreement enlists Jovago.com among the more than 300 channels integrated with SiteMinder’s Channel Manager and means mutual hotel clients can now seamlessly update their inventory and room rates to the booking portal.

“As the leading channel management provider for hotels globally, partnering with SiteMinder was an obvious decision,” says Eduard Posthumus Meyjes, global head of revenue management at Jovago.

“We aim to bring top-notch technology to our hotel partners across all our markets in Africa and SiteMinder offers the right technology to grow our supply of real-time bookable inventory for our customers.”

The partnership creates massive opportunity for its large client base of hotels to reach and attract guests, and increase both occupancy and revenue in return.

Jovago launched an extranet application for its hotel clients earlier this year, allowing them to reach operational excellence with the online channel by giving hotel managers real-time access to, and control over, their room rates and inventory.

The booking portal says an integration with the market’s leading channel management solution was the logical next step, to offer its hotel clients value-added services.

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