The usually flamboyant Formula One viewers’ parties around Kampala with the coming on board of premium beer bottlers Heineken will become wetter and swankier like the customary UEFA Champions League, Rugby World Cup and the James Bond franchise fans’ parties.
Heineken and Formula One Management (FOM) over the weekend announced a momentous partnership that will see Heineken become a Global Partner of Formula 1.
It is now understood Heineken will partner or still take over the thrilling F1 Viewers Party at Bugolobi based Liquid Silk.
Besides the partying, Ugandan fans will also have a chance to catch Grand Prix races soon. Heineken Uganda will also select lucky consumers who will be flown to race venues from as early as July 2016 reveals Steven Baryevuga their PR & Media consultant
And National Sales Manager Nathan Akandwanaho with the knowledge that Ugandans take Formula 1 much more than the race alone says they will do their best to unleash the thrill.
”As a global partner and with the massive Formula 1 fan base locally we want to ensure fans are not left out in this journey. We want to create ways that will encourage fans of the sport to enjoy the races and in the process make them feel as though they are part of the experience,” Akandwanaho implored in a release on Monday.
This significant partnership will start this year at the newly renamed Formula 1 Gran Premio Heineken D’italia 2016, in Monza, and run for a multi-year term.
