The launch of the So Sure reusable pads

So Sure, a social enterprise that produces reusable sanitary pads has Monday launched a campaign in a bid to reward its customers with prizes worth over Shs25 million.

Bruce Muhame, the Head of Sales and Marketing at So Sure

“We believe that every child has a right to education and lack of proper menstrual hygiene solutions should not be a barrier,” Bruce Muhame, the Head of Sales and Marketing at So Sure, said during the launch of the ‘Chakala Back-to-School campaign’ held at the headquarters of AfRIpads in Naguru.

In East Africa, a typical girl misses up to 50 days of school in a year that is approximately 20% of the academic year, and during the campaign So Sure is to reward parents with Shs10 million in school fees, back-to-school hampers, shopping vouchers and other scholastic materials.

Bruce Muhame, the Head of Sales and Marketing at So Sure, addresses guests at the launch of the customer rewards’ drive

“Therefore, we designed the Chakala Back-to-School campaign which is in line with our values of providing quality menstrual solutions to enable girls to reach their full potential,” Mr. Muhame added.

According to officials, So Sure reusable sanitary pads help reduce the annual costs, thereby lessening the pecuniary burden on parents and safe-guarding the overall health of the girl-child from harmful chemicals in disposable pads.

Reusable pads came to prominence last year when Makerere University researcher Dr. Stella Nyanzi started up a campaign to provide free sanitary pads to the less privileged school going girls, many of whom drop out of school because of menstrual periods.

This was after President Yoweri Museveni failed to provide the pads as he had promised during the 2016 presidential campaigns.

 

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