Nation Media Group (NMG), owners of NTV Uganda, Daily Monitor, Dembe FM and KFM has launched a record label branded Lit Music that is set to revolutionise the music industry by using a unique model that offers artistes free recording, distribution, promotion and guidance.
Lit Music will scout for talent and help new artistes, manage their brands and trademarks, coordinate the production, manufacture, distribution, marketing and promotion of local music talent.
“We are excited about this new venture. We believe through the new record label we will create something unique and fresh for the local artistes and make it easier for them to commercialise their talent,” reads a statement issued by NMG acting Chief Executive Officer Stephen Gitagama said.
“This record label is also an initiative by NMG to support the local music industry in and find ways to make it efficient for local artistes to have transparency on revenues earned through various platforms,” Mr Gitgama said, and added: “I am delighted that we have received very good response from a number of artistes who have already signed up with Lit Music. This is part of our new revenue streams.”
Currently the label is only operating in Kenya but has prospects of expanding to include Uganda.
However, Ugandans will still have access to some of the productions from the label as Lit Music will promote its productions through the broadcasting, print and digital platforms.