Jumia registers growth in 2017 as products hit 5 million

Leading online eCommerce ecosystem in Africa has registered growth of over 90 per cent in 2017.

According to a report released Jumia, the organisation grew to 197, 9 in the fourth quarter of 2017, compared with 120, 2 in fourth quarter 2016.

Its marketplace platforms significantly scaled the number of orders with a growth of +94 per cent in Quarter four 2017.

The report further indicates that Jumia reached the threshold of 550 million visits across Africa in 2017.

Other groundbreaking figures for 2017 include the number of products available on the platform which skyrocketed from 50,000 in 2012 to over five million in 2017.

It also saw a huge success of Black Friday with more than 100 million visits, breaking all previous sales records across all topline drivers (new customers, orders, items sold, visits).

In 2017, the company launched its own payment platform, JumiaPay, to further facilitate transactions between merchants and consumers and tailor its solutions to specific local needs and requirements in addition to launching a consumer-facing payment mobile application, enabling customers to easily access digital services such as Airtime/Data, TV, and utilities.

Jumia One is gradually integrating more online and financial solutions to help consumers save time and money and access a large set of different services from a one stop shop App.

Over eight million packages were handled through the Jumia logistic platform, a unique achievement.

The company maintains close control over its logistics through a fully integrated network of local providers, using Jumia technology and data.

Sacha Poignonnec and Jeremy Hodara, Jumia co-CEOs attributed the growth to what they called improved macro-economic conditions, as well as a stronger relevance of the marketplace, notably with a significant increase in the number of active merchants as well as products and services available.

“Jumia is increasingly addressing daily needs of consumers across its markets, resulting in a strong increase in the number of orders and growth of customer base.

“We made great progress in 2017 with significant growth of the business, driven by technological innovations and improved relevance of the offering of goods and services. This growth is demonstrating the robust momentum in our core businesses and markets, and the increased adoption of online services by African consumers. We are also seeing good results from our strategy to further develop our logistics platform and our payment platform. Our customers continue to benefit from increasing access to great services, quality products, improved customer experience and the tremendous convenience of being able to shop online.”

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