Kampala: Musician Bebe Cool was one of the artistes lined up for the launch of Campari Group, a major player in the global spirits industry at Skyz Hotel, Naguru – Kampala.
After performing at the pompous party, he was swarmed by journalists for an interview as always.
Surprisingly, it wasn’t business as usual as the ‘Boomerang’ hitmaker turned down the request on grounds that he couldn’t give an interview in a place surrounded by alcoholic drinks.
He revealed that he was among the Muslims across the globe who are observing the month of Ramadan.
Nevertheless that never stopped him from entertaining his fans as guests were treated to all tribes of drinks, including Campari, Skyy Vodka, American Honey Liqueur and Bulldog London Dry Gin some of Compari Group’s products.
Speaking at the event, Campari Regional Manager Quintin Mass, said, “We are pleased to announce our entry into Uganda because Campari meets the promise of daring to be different by sharing an exceptional experience, and Ugandans will love what we are bringing to their tables in bars, restaurants, hotels and homes countrywide.”
He added that entry into Uganda aims to enhance Campari Group’s premium spirits distribution business and will reach out to new consumers of diverse adult age groups in East Africa’s most vibrant centre of entertainment and leisure.
“Campari will make use of an innovative and highly efficient national distribution system into the trade, with an extensive countrywide network of 112,000 outlets across the country.”
He further revealed that within the local market, the Group will be putting emphasis on always being adherent to responsible and sustainable behaviors and doing business with the utmost integrity and correctness.
From the invention of their iconic red Campari drink in 1860 (158 years ago) to what has become a major player in the spirits industry, Campari group, the sixth-largest player worldwide, now operates in 190 markets with leading positions in Europe and the Americas and currently carries more than 50 premium and super premium brands spreading across Global, Regional and Local priorities.
Headquartered in Sesto San Giovanni, Italy, the Group employs approximately 4,000 people and owns 18 manufacturing plants.