Reports show that Carrefour, a French multinational retailer, which announced it would launch its operations in Uganda in the first quarter of 2019, has entered a new partnership with Jumia in Kenya.
It is not clear whether the deal will be extended to Uganda but past records show that Carrefour has been partnering with Jumia in most countries both commercial enterprises operate, for instance, in Ivory Coast, Cameroon and Senegal.
Carrefour is expected to operate its store in Mall Oasis in Kampala.
Carrefour operates in more than 30 countries in Europe, America, Asia, and Africa and it has previously expressed interest in Gabon and the DRC.
In 2017, they made 88.24 billion euros in sales, according to reports.
Through this partnership, more shoppers will now have access to a variety of Carrefour products, providing them with a shopping experience that is safe, convenient and stress-free from the comfort of their homes.
Speaking on the partnership, Franck Moreau of Carrefour Kenya said the company was excited to partner with Jumia in Kenya as it seeks to reach more customers by leveraging on Jumia’s network and e-commerce platform.
This decision is based on Jumia Kenya’s credibility and excellent performance over the years in online shopping management and is consistent with Majid Al Futtaim’s omnichannel strategy for Carrefour, he said.
Jumia Kenya Managing Director, Sam Chappatte said, “Carrefour is one of the largest retailers in the world and growing fast in Kenya. Through this partnership, we are pleased to offer the best of Carrefour’s products to our customers across Kenya.”
He said the partnership was part of Jumia’s continued commitment to conveniently offer customers the largest range of quality products at the best prices.
Carrefour is currently under Majid Al Futtaim, an Emirati holding company based in Dubai. Majid Al Futtaim operates several shopping malls, retail, and leisure establishments in the Middle East and Africa.
Majid Al Futtaim opened the first Carrefour store in Kenya in May 2016 at The Hub in Karen, followed by its second store in March 2017, at the Two Rivers Mall.