MTN has so far paid out Shs230million in the MTN Kaja promotion; about a year after the lottery game was launched on August 28 last year.
The lottery is a partnership between MTN and SMS2bet and according to an short messaging service (sms), the next ‘lucky winners’ stand to win Shs40 million every day.
‘Draws are conducted daily in which one MTN number is randomly drawn. Any customer who plays Kaja and whose mobile number constitutes 8 digits of the drawn number reading sequentially from right to left will win the grand prize of 40 million shillings.
Any customer who matches 7 to 2 digits of the drawn number reading from right to left also wins one of the other different cash and airtime prizes’ a release states.
To join, an MTN customer dials *178# and selects 1, and sends an sms that costs Shs220.