Self-styled ‘Ghetto President’, Robert Ssentamu Kyagulanyi, popularly known as Bobi Wine has been officially appointed as the Brand Manager at Express FC Secretariat.
Wine was on Friday afternoon unveiled by new Express chairperson, Uganda Youth and Children Affairs minister Florence Nakiwala Kiyingi alongside and Ram Abubakar Muhammad Hadji (CEO).
Wine has built his image as the champion of the defiant opposition activists and lower classes. He has had numerous commercial endorsements and has acted as a patron for the government and for charities, advocating for everything from drug-safety to environmental protection.
He now enters the football world at a time when his nemesis Edward Ssali aka Bebe Cool has been sidelined by the Uganda men’s national team, The Cranes who he used to represent.
This week, Nakiwala announced a new look management set up and will work alongside Kassim Nakibinge ((patron), Bbale Mugera (president), Pastor Samuel Kakande (vice chairman), Jeff Ssekandi ((executive member) and Ram Abubakar on the executive to revive Express fortunes ahead of the club’s 60th anniversary next year.
Pastor Samuel Kakande of Synagogue church Mulago, who has promised to heavily fund the club which finished third in the Uganda Premier League season.