INNOVATION: Natalie Bitature and her colleagues from the Hultz International Business School display the Musana Cart.

Despite recent media reports indicating that Ugandan tycoon Patrick Bitature is in need of government intervention to assuage his financial woes, he does not need any assistance when it comes to investing wisely in his children and his daughter Natalie Bitature is testimony to that.

The twenty-six year old Natalie and two colleagues, Manon Lavaud, 24, and Keisuke ‘Kei’ Kubota, 29, all students of the prestigious Hultz International Business School in San Francisco, US, have come up with an innovation, the Musana Cart, in the process entering the annual Hultz prize competition, which has a US 1 million dollar top prize.

HERE IS HOW IT WORKS: A diagram giving specifics on the Musana Cart
HERE IS HOW IT WORKS: A photo illustration giving specifics on how the Musana Cart works

With Uganda as their study case and initial target market the trio devised means through which Ugandan vendors can improve production and efficiency, and Musana Cart is designed to help and make the workload of vendors easier to produce quality induced goods and services, particularly the average ‘rolex’ guy.

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The two-wheeled cart will have a solar panel roof, permitting the mobile vendors to cook and refrigerate their products as they go about their work.

Initially entering the competition on a whim, the trio did not expect the Musana Cart to be among the innovations competing for the top prize money let alone being a favorite with the judges and most likely to win. Musana means ‘Sun’ in luganda, Uganda’s most widely-used dialect and was probably the name chosen for the cart, because it uses solar energy.

The Hultz prize was engineered by the alumnus of the San Francisco college to drive students to think out of the box by coming up with ideas that impact on society, in the process changing the way many entrepreneurs tackle business.


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