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Diamond Platnumz makes history with new deal

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Ever since Zari came into Diamond Platnumz’s life, things have never been the same again, Ugandans would say!

When Zari met Diamond, he had shot to fame with his ‘Number 1’ hit, a collabo with Davido. But since then, the musician has been raising that at the moment is revered as one of the biggest stars on the continent.

And after conquering Africa, he is set to conquer the world! And who still contests the fact that Zari came with luck?!

Well, he has just made history as the first East African artist to sign to the world’s leading entertainment company Universal Music.

In fact, it’s the label set to release his song ‘Marry You’, a collabo he recorded with R&B royalty Neyo, who is also signed to the same label.

The anticipated music video of the single was shot in Los Angeles and Johannesburg with his label mate, and is probably going to be his biggest hit yet.

Sipho Dlamini, Universal Music’s Managing Director South Africa & Sub-Saharan Africa is excited to sign one of Africa’s biggest acts.

“He’s a star, he is talented and full of energy and creatively he’s on par with any international artist I’ve worked with. He’s focused and determined to succeed. He’s passionate about his country, his people, his language and his culture and I love that. He is a first class performer on stage, his new material is authentic, fresh and African, yet it will touch people across the globe. Artists like him are the reason.”

An official statement from the camp stated that ‘Marry You’ is the first project Diamond Platnumz will release with Universal Music. The collaboration that was recorded in Nairobi, Kenya in 2015 during Neyo’s visit in Kenya to record Coke Studio Africa season 3 is a big deal for him.

The single dropped yesterday.


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