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Coca-Cola Uganda has, once again, ignited hope among young footballers across the nation with the launch of the 2017 edition of Copa Coca-Cola, the world’s largest brand-supported grassroots football tournament.

Organisers said this year, as it has been for the last 27 years, the tournament will encourage teens to demonstrate that sport goes beyond games to team spirit, comradeship and respect.

In partnership with the Ministry of Education and Sports through the National Council of Sports (NCS), this year’s tournament will see football teams face each other in the regional tournament, from where the regional winners will participate at the national championships in Masaka.

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Rodney Nzioka, the Coca-Cola Uganda Brand Manager thanked the NCS and the Ministry of Education and Sports for their continued support over the years.

“Thanks to these partnerships, the Copa Coca-Cola tournament can reach thousands of young football players through their schools and academies,” he said, adding that over the years, Copa has instilled values such as team spirit, friendship, constructive competition and mutual respect in notable players such as Farouk Miya, Godfrey Walusimbi, Shaban Muhamad and Khalid Aucho among many others.

“At Coca-Cola Uganda, we pledge to continue nurturing young talent through this tournament,” Nzioka emphasised.

Last year, the 2016 edition of COPA Coca-Cola Uganda ended with a spectacular final game that saw Kibuli S.S beat former champions Kitende S.S 4 -3 in penalty shootouts.

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