As the countdown to the 2017/2018 Azam Premier League (APL) season nears, DStv Uganda has reaffirmed its continued partnership as title sponsorship holders of Express FC.
Addressing journalists at a press conference, DStv Uganda Marketing Manager Phoebe Nakabazzi, said the sponsorship contract between the two parties is still active.
“We still have an active, running contract with Express FC following our sponsorship announcement last year in October,” Ms. Nakabazzi said, adding: “These first few months of the sponsorship have yielded so much fruit and opportunity for us as a brand. We are excited to continue on this journey with Express FC in boosting the team’s performance in the league”.
Since Express’ inception in 1957, DStv was the first brand name to sponsor Uganda’s oldest team, and the DStv partnership has attracted more sponsors to the club over the last few weeks.
Speaking at the function Steven Musoke, MultiChoice Uganda Chairman said: “We were very clear with what our set objectives towards this sponsorship entailed. We are like-minded brands, with shared values to grow in the various sectors.”
Mr. Musoke added: “As DStv, our commitment to the development of sports in this country is unquestionable. We aim to make a contribution in nurturing talent and the growth of sports. The continuation and reiteration that we are still one with Express is important to us to solidify our confidence in Express as a team.”
Express FC Chairperson Florence Nakiwala Kiyingi thanked DStv Uganda for the kitty provided in the first season of the sponsorship.
“I don’t take this partnership for granted and I would like to acknowledge your contribution in making Express a more amplified team. Without you we wouldn’t be where we are today,” Ms Nakiwala, who is also the State Minister for Youth, said.
Nakiwala handed over a certificate of appreciation to the brand for the first season of sponsorship.