Coca Cola Beverages Africa (CCBA) unveiled a new energy drink called ‘Power Play’ at a consumer launch held at Kira Police Station Playgrounds in Kamwokya on Friday, with hundreds in the community turning up and getting a chance to taste the beverage while enjoying entertainment from popular artistes, comedians and bikers.
“We are proud to introduce a high quality and trustworthy global energy drink into Uganda. With the current trend of busier schedules and more complicated lifestyles, people need an energy boost on a daily basis and this product provides the perfect offering,” CCBA Managing Director Conrad Van Niekerk, said in his speech at the launch.
On his part, the CCBA Commercial Director Patrick Oyulu said: “Power Play Energy drink is designed to give consumers the best value for money per volume consumed. At only 2,000 UGX for a 400ml pack, consumers will be guaranteed a uniquely delicious flavor. With its communal, expressive, creative and uplifting style, Power Play Energy Drink will energize, refresh, and stimulate you instantly.”
Power Play is now available at all official Coca-Cola distributors across the country.