Adil Youssefi

Data, voice and IP provider, Liquid Telecom, has named Adil Youssefi as its new Regional CEO of East Africa. Adil will be directly responsible for the leadership, strategic and operational management of Liquid Telecom’s wholesale, enterprise and retail businesses in Kenya, Rwanda, Uganda, Tanzania and Ethiopia.

Adil boasts of 17 years’ experience in senior management garnered from reputable organisations across Africa, Asia and Europe. He is an expert in developing markets, leadership and telecommunication.

He succeeds Ben Roberts, who will swap executive duties for the chairman position at the board.

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The appointment of Adil as regional CEO means that Mr. Roberts will now concentrate on his role as the Chief Technology Officer (CTO) for Liquid Telecom Group, a position he has held since 2006.

Adil was working with Airtel Kenya as Managing Director but before joining Airtel, he worked for Millicom Group, a mobile operator with operations in several African countries, in various capacities across its subsidiaries.

“Liquid Telecom Kenya is recognized as an innovator in the Kenyan telecom market. Under Adil’s leadership, we will be able to bring new ideas and ways of thinking to other markets in East Africa, allowing Liquid Telecom to become a major regional force,” said Liquid Telecom Group Chief Operating Officer (COO) Ahmad Mokhles in a press statement sent to newsrooms on October 15.

Accepting the appointment, Adil said: “I’m excited to position Liquid Telecom as a major regional player, and be able to deliver innovative service and products to more businesses and customers throughout East Africa, while at the same time provide our colleagues and communities with fantastic development opportunities.”

The Regional CEO of Eastern Africa is a new position within Liquid Telecom, and forms part of the group’s wider digital transformation strategy. The organisation is migrating to a digitally enhanced operating model that will deliver higher levels of customer experience and ensure for long-term business sustainability.

Liquid Telecom Group has also appointed Willie Fryer as Chief Finance Officer (CFO) for East Africa. The position was previously held by Raj Jandu who moves to South Africa to take the role of Chief Finance Officer (CFO) at Neotel, a telecommunications operator

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