MTN Uganda on Monday launched a new campaign as it continues to celebrate the twenty years of existence in Uganda, the period in which it has emerged the biggest telephone network by subscriber base.

The new campaign ‘Together, We Connect’ features a TV commercial, radio, print and billboards advertising was launched nationwide. But an interactive digital campaign in line with the theme will be added on later this week.

The company’s Chief Marketing Officer, Olivier Prentout, said the campaign celebrates how society connects and in turn shows the role MTN has played in connecting people over the last 20 years.

“We are humbled by the progress made by MTN Uganda in connecting Ugandans over the last twenty years; be it connecting families to their loved ones, businesses to customers or enabling friends to keep in touch,” he said.

The TV commercial has several scenes that depict how by people coming together, the country is a better place. Via the campaign, MTN Uganda aims to demonstrate the power of connecting and how beautiful life can be if we live beyond our perceived differences.

He said MTN continues to show commitment on how it will enable connections. For the next 10 years, he said, MTN will ensure that customers remain connected by enabling an efficient cashless economy through MTN Mobile Money and facilitating a faster and more convenient digital life through providing reliable and affordable data.

Prentout said: “While our products like voice, data, SMS or enterprise solutions are technology driven, we believe every Ugandan deserves the benefit of a connected and digital life. At the end of it all, our bigger success lies in what our services deliver and do in ensuring Ugandans are connected beyond social-cultural tensions.”