Uganda’s biggest paint company Sadolin has opened its latest colour center along Main Street, Gulu Municipality in bid to expand market reach and consolidate its position in the Ugandan market.
The establishment, Sadolin’s sixth in the country will offer experiential shopping for high end customers and will be residence to all Sadolin products and services including decorative paints, automotive paints, and coatings among others.
The colour centers are setup through franchise agreements with local entrepreneurs and Sadolin. The Northern Uganda based Colour Centre is run by local businessman Mr.Bramdev Gosai.
Inaugurating the center, Mr. Deon Nieuwoudt, AkzoNobel Commercial Director East Africa, said that this was an affirmation of AkzoNobel commitment to the expansion of Sadolin footprint and growth commitment to Uganda through firming up franchise agreements with local entrepreneurs and stimulating the economy through job creation.
He explained, “The concept of the color centers aims to extend Sadolin product to customers through experiential shopping and to give local entrepreneurs the opportunity to expand their business frontiers by being part of the Sadolin chain while tapping into our rich expertise. To us, this is a stride in enhancing our customer care, proximity of the Sadolin product as well as partnerships with local entrepreneurs.”
Customers in Gulu will have variety and will be able to choose any paint of their choice even if it does not exist on Sadolin’s color chart.
The colour center has a state of the art colour tinting machine that can be able to make, mix and match more than 100 colours. (Give example of making paint in the colour of a shirt/ anything).
It will also be able to manage any bulk paint purchases as well as offer one on one colour consultations for all walk in customers.
The Colour center concept is part of the AkzoNobel paint and coating company projects aimed to give customers experiential color shopping and entrepreneurs and opportunity to have access to world class technology services.
Since re-launch, the Sadolin paint quality has improved a tenfold as the company is benchmarking international quality standards.