Uganda Tourism Board (UTB) has embarked of digital transformation campaign to share and market Country’s tourist attractions that the world needs to see, appreciate and get enticed to visit.
Over the years, Uganda has been highlighted among the top places to visit in the world by various reputable media outlets like CNN, National geographic channel, Fodor’s Travel and the latest National Geographic Traveler’s Cool List that named Uganda among places the one would not miss to visit in 2019.
Last year, Uganda received over 2.5 million tourists to various national parks , cultural sites, historical sites among other areas however the minister said the sector has achieved a lot of successes but the destinations has a lot of hidden attractions that the world needs to see.
Speaking at Golden Tulip hotel, the State Minister for Tourism and Antiquities who doubles as Mityana North MP, Godfrey Kiwanda Suubi, said, the move is premised on this year’s theme that calls for sharing tourism stories in a bid to achieve bigger numbers of tourists through digital transformation.
“Digital transformation captures the present reality of the power of the digital revolution in promoting the fortunes of tourism in terms of creating awareness, facilitating transport, accommodation, financial transactions and marketing attractions.”
On top joining digital marketing, the Minister said Uganda has invested in the international Public relations firms and destination marketing representatives focusing on the USA market, UK, Ireland and Germany speaking Countries.
The strategy will be enhanced to include markets in china, Japan, Middle East and Uganda as the domestic market.
The sector is scheduled to launch Tulambule eastern region with Quin Abenakyo on top of reactivating Twende Uganda tourism camping, destination Uganda campaign and pearl of Africa tourism campaign to boost on tourists numbers.