TO DELIVER MEDIA AFRICA PROJECT: Daniel Kalinaki of Nation Media Group in Uganda.

Nation Media has made major editorial changes it hopes will drive the media house to the next level of digital journalism.

The new appointments, which have left out a number of top editors, come a few weeks after launching its new digital brand identified as the new frontier in the media house’s quest to shift away from the traditional advertising business model. Among those that have been in the changes is Daniel Kalinaki, the General Manager Editorial NMG-Uganda.

In an international memo issued on Friday seen by Business Today, Nation Media Group Editorial Director Mutuma Mathiu announced the changes, placing responsibility in the hands of a few seasoned editors at a crucial moment that could define the company’s future.

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Titles have shifted from the traditional newsroom make-up, signaling the shift into producing content that will compel readers to pay. Under the new structure, editors have been given more responsibility to cover up for the expanded workload and reduced workforce.