Standard Chartered Bank has announced the launch of BANK MORE SCORE MORE, a digital league competition offering its customers an opportunity to accumulate points that lead to exciting prizes. A compelling initiative for Liverpool Football Club (LFC) fans, BANK MORE SCORE MORE’s competition takes place on the ‘Standard Chartered Virtual League’, where prizes range from authentic Liverpool-branded merchandise, to an all-expenses paid trip to Anfield to watch LFC play.
To partake in the competition, new customers simply need to open and fund a Digital Life Account and take up more products to earn points in the Standard Chartered Virtual League. Existing customers can also participate by taking up more products to earn additional points. BANK MORE SCORE MORE is launched across 11 Standard Chartered markets which include; Botswana, Brunei, Cote D’Ivoire, Ghana, Kenya, Nigeria, Taiwan, Tanzania, United Arab Emirates and Vietnam.
Regina M. Mukiri, Head of Corporate Affairs and Brand & Marketing at Standard Chartered, said: “BANK MORE SCORE MORE is an exciting initiative for us to launch at Standard Chartered Bank. The Liverpool Football Club is amongst the most beloved football clubs in the world with over 770 million fans so we are proud to be offering such compelling prizes for our customers. Our partnership with the club is what allows us to launch campaigns like these, as we have shared values and heritage that have enabled us to create unique opportunities for clients and LFC supporters around the world.”
Moses Rutahigwa, Head of Consumer, Private and Business Banking at Standard Chartered, added: “Our new competition is offering an experience of a lifetime for LFC fans, and we are thrilled to launch this campaign in Uganda. Our customers are Standard Chartered, and it is crucial for us to offer them the best banking experience possible – including access to one of the biggest and most successful clubs. We look forward to watching BANK MORE SCORE MORE’s winners experience this initiative.”
Standard Chartered’s BANK MORE SCORE MORE was developed after an extensive internal competition across the Bank’s 90,000 staff. Over 90 marketing plans were submitted across 25 markets, each developed by cross-functional teams to ensure the campaigns were fully-fledged. For the final round, six teams pitched virtually, resulting in three top winners which then developed BANK MORE, SCORE MORE.
Standard Chartered has been the main sponsor of Liverpool F.C. since 2010 and will extend to the end of the 2022-2023 season, making it the second-longest sponsorship deal in LFC history.