Uganda and Kenya are set to hold the first ever tourism conference with an aim of boosting intercountry exploration. It is scheduled to take place from 16th to 20th November in Mombasa accompanied by an exhibition.
According to ambassador Paul Makubuya, the consul general of Uganda in Mombasa, said the conference’s objective is to create synergies and complementarity between Uganda and Kenya coast tourism players, create awareness about the two destinations including the tourism packages they offer, explore the opportunities in joint marketing of tourism packages both countries have to offer and equip tourism players from both countries with firsthand experience.
“The tourism conference, exhibition and fam trip between Kenya and Uganda is intended to create synergies and complementarity explore tourism opportunities in both countries through joint marketing strategies, partnerships, linkages and tap into the employment opportunities in the tourism and travel industries for both countries,” Makubuya said.
He added, “these interventions will strengthen synergies, networks and diversity to maximise the tourism potential of both Uganda and coastal Kenya, thus development of regional and domestic connectivity which will in the long run attract large numbers of tourists.”
The tourism conference is being organised by the Uganda consulate in Mombasa Kenya, Uganda Tourism Board, Uganda Wildlife Authority, Uganda Airlines, the Private Sector Foundation of Uganda, Kenya Tourism Board, Kenya Coast Tourism Association and the counties of Mombasa, Kwale and Kilifi.
