Uganda Breweries Limited (UBL) has unveiled Uganda’s first flavored beer known as Rockshore Tropical Lager in order to meet the ever changing tastes and preferences of customers and showcases the company’s innovation amid changing consumer needs.
“Rockshore is Uganda’s first flavored beer – infused with natural tropical African fruit flavors like pineapple and passion to give consumers a new and exciting way to enjoy beer,” UBL said in a statement on Thursday, December 8, 2022.
The product was unveiled under UBL’s Innovations arm, which has brought forth products like Uganda Waragi Pineapple and Coconut, Baileys Delight, Gordon’s Pink and Tusker Cider.
It says the product was unveiled under its Innovations arm, which has brought forth products like Uganda Waragi Pineapple and Coconut, Baileys Delight, Gordon’s Pink and Tusker Cider.
Angella Mpayenda, UBL’s Innovations Project Manager said: “Both locally and internationally, we are seeing a shift in the way consumers want to experience the things that bring them together with their friends and loved ones – from food to travel, and now to beer. Rockshore is our latest response to these changes in consumers’ tastes and preferences, and we are proud to once again shock the market with yet another quality product offering.”
Emmy Hashakimana, UBL’s Marketing and Innovations Director said: “Change is a constant, and our consumers are on a continuous journey to discover more unique and diverse taste experiences. As such, our edge as a business has been to leverage the power of innovation to consistently push the boundaries of what is considered ordinary and bring forth products and experiences that align with the consumers’ craving for the extraordinary.”
Consumers have been guided to get free samples of the product and get immersed into its brand experience at the December Edition of Blankets & Wine, slated for this Sunday the 11th of December at the Lugogo Cricket Oval – with ‘Buy 1 Get 1 Free’ offers and exciting giveaways.