One of Coca-Cola Beverages Uganda’s (CCBU) Official Coca-Cola Distributors (OCCDs) marked its significant growth as a business partner by inaugurating new premises.
Bronze Logistics, an OCCD based in Kazo, Bwaise, has moved from a rented 116m 2 warehouse to a self-owned 500m 2 facility.
“Our partnership with Bronze Logistics shows what can be achieved when vision meets opportunity. This new warehouse sets the stage for greater efficiency and allows Bronze Logistics to meet growing customer demand,” said CCBU General Manager Melkamu Abebe during the ribbon-cutting ceremony.
“At CCBU we aim to create value for all our stakeholders – communities, consumers, customers, suppliers, employees, government and shareholders.
“Our goal is to help our partners grow sustainably while delivering excellent service that ensures product availability. Our Route-to-Market strategy is all about ensuring a smooth flow of products from production to final consumption,” said Abebe.
Bronze Logistics became an OCCD in late 2023 and has quickly demonstrated exceptional growth while maintaining CCBU’s world-class standards.
This transformation was made possible through CCBU's ongoing support. The company facilitated access to credit, provided training for sales staff and accelerated the distributor’s digital capabilities that enable real-time tracking and operational data.
“What started as a small operation has grown beyond our expectations. The support and capacity-building from CCBU have allowed us to dream bigger. With this new warehouse and advanced digital tools, we are ready to serve more customers and become a leading distributor in the region,” said Geoffrey Kisitu, proprietor of Bronze Logistics.
Bronze Logistics is on track to surpass its 2024 targets. Its improved capacity and digital readiness reflect how modern warehousing can unlock greater business potential.
“With over 96 OCCDs across Uganda, CCBU’s focus remains on empowering partners to reach new heights. Through continuous capability building, operational support and an unwavering commitment to customer-centricity, CCBU strives to partner for growth with all our distributors,” said Abebe.
CCBA is the 8th largest Coca-Cola bottling partner in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola products sold in Africa by volume. With over 18,000 employees in Africa, CCBA services more than 720,000 customers with a host of international and local brands. The group was formed in July 2016 after the successful combination of the southern and east Africa bottling operations of the non-alcoholic ready-to-drink beverages businesses of The Coca-Cola Company, SABMiller plc and Gutsche Family Investments. CCBA shareholders are currently: The Coca-Cola Company 66.5% and Gutsche Family Investments 33.5%. CCBA operates in 15 countries, including its six key markets of South Africa, Kenya, Ethiopia, Uganda, Mozambique and Namibia, as well as Tanzania, Botswana, Ghana, Zambia, the islands of Comoros and Mayotte, Eswatini, Lesotho, and Malawi.
