The Online Media Publishers Association (OMPA) has today resolved to block all locally generated Google advertisements on all its members’ websites.
According to the OMPA Chairman Giles Muhame, the move is aimed at safeguarding the commercial interests of the online publications.
Below is the full statement by OMPA Chairman
The Online Media Publishers Association (OMPA) has today resolved to block all locally generated Google advertisements on all its members’ websites.
The association reached this unanimous decision in the interest of safeguarding members’ commercial interests in light of a growing trend by local companies to redirect digital advertising to ad serving operations, notably, Google Ads, leading to a loss of significant amounts of revenue for OMPA members. Similarly, however, all other alternative ad serving operations will also be blocked.
Local organizations henceforth will not be able to have their services/products displayed on Ugandan OMPA member websites if their advertisements are channeled through Google or other ad servers. Only foreign ads served by Google (and similar operations) will be allowed to display on members’ websites,’ the OMPA officials say.
They add that the move is aimed at encouraging Ugandan companies/institutions/organizations to make good use of local sites which enjoy a combined audience/reach of 8 million people to market their services.
It is our belief as an association that this will lead to a mutually beneficial relationship where indigenous websites are empowered to grow, thanks to the advertising revenue from local partners while at the same time delivering an even greater value for local advertisers by reaching wider audiences. Members will in future consider how to move forward with public relations stories.
Below are the OMPA members signatory to the decision:
1 Matooke Republic
- ChimpReports
- Howwe.biz
- EagleOnline
- Xclusive Uganda
- Trumpet News
- Kampala Scene
- Campus Bee
- The Ugandan
- The Watchdog
- Big Eye
- PcTech
- Kawoowo Sport
- SheSpell
- CEO Magazine
- The Investigator
- Showbiz
- Muwado
- The Insider
