Uganda’s leading paint maker, Sadolin Paints, is to embark on a countrywide campaign that will see officials interface with clients, informing them about the availability of the company’s products on the market.
According to top managers of the company that is one of the local household names and in the East African region, the campaign will begin today in eastern Uganda in the districts of Jinja, Mbale and Soroti before spreading to other regions of the country.
One of the objectives of the campaign, according to managers, is to let customers know that the company has not exited the Ugandan market as earlier reported in the media by its detractors.
Sadolin Paints re-launched on the Ugandan market in October and announced Crown Group, manufacturers of Regal Paints, as their new local partners. Through a toll agreement and partnership, Crown Group oversees the Sadolin Paints sales and distribution network.
Sadolin was founded by Gunnar Sadolin in 1907and has been owned by AkzoNobel since 1987 and company officials say it was never owned by the local licensee – Sadolin Paints East Africa as the licensee was purely manufacturing, selling and distributing the Sadolin brand on behalf of AkzoNobel.
