Coca Cola Beverages Africa (CCBA) Uganda has today launched another exciting global brand in its energy drink category – the Power Play Energy drink that company officials say will take the market by storm.
Speaking at the launching the brand today, CCBA Managing Director Conrad Van Niekerk said: “We are proud to introduce a high quality and trustworthy global energy drink into Uganda. With the current trend of busier schedules and more complicated lifestyles, people need an energy boost on a daily basis and this product provides the perfect offering. Power play celebrates the Ugandan culture of ‘Work hard, Play hard'”.
Launched under the tagline “Charginga Ne Power Play”, the brand is anchored on the need for a quick and effective energy boost.
“Whether it is long hours at work, the hustle on the street, dodging traffic on Boda Boda, studying through the night, dancing and celebrating culture, Power Play is an appropriately refreshing drink,” Van Niekerk said, adding that the brand will blend well with extreme sport enthusiasts, and will be a good blend for ‘people excited by speed, high energy, flash and instant thrill’.
The Power Play launch at CCBA Head Offices in Namanve was marked with excitement with a cocktail of parade of activities involving baggies, bikers, dancers and comedians, with Patrick Oyuru, the CCBA Commercial Director, saying the drink is designed to give consumers the best value for money per volume consumed.
“At only Shs2, 000 for a 400ml pack, consumers will be guaranteed a uniquely delicious flavor. With its communal, expressive, creative and uplifting style, Power Play Energy Drink will energize, refresh, and stimulate you instantly,” Mr. Oyuru said.
Derrick Mutumba, a Boda Boda rider at Oilcom stage in Namanve had this to say after tasting the brand: “Ate kano Coke kereese kakabi, energy drink mungi ate akawowo kakabi mwana, namaanyi otandikirawo! Kyakabi” translated as “This is a superb energy drink with a great taste! The energy derived from the drink is instant!”
Power Play is now available at all official Coca-Cola Distributors across the country.
