English Premier League football club Hull City have announced their new sponsor is a Kenyan betting company, reports Hull Daily Mail.
Simon King, the club’s commercial manager, says on the Hull City official site that the deal with SportsPesa is the most lucrative the club has ever had.
The site adds that this is a “multi-million pound” deal for three years.
The betting firm is replacing a theme park near Hull called Flamingo Land as the sponsor.
The company already sponsors the Kenyan Premier League, which is known as the SportsPesa Premier League.
