BLOOMBERG: The organisation has strenghthened its presence on the continent.

Bloomberg has announced the launch of a regional edition of its flagship digital destination designed to serve the continent’s growing audience of business and financial professionals.

Bloomberg Media CEO Justin B. Smith on Tuesday unveiled the new edition at the second Bloomberg ‘Africa Business Media Innovators’ (ABMI) forum in Naivasha, Kenya, which convened media, technology and business influencers from 11 countries – including nine African nations – to explore the role business and financial journalism plays in bringing accountability, transparency and investment to African economies.

Bloomberg.com/Africa will combine the resources of Bloomberg’s more than 100-strong editorial team across seven bureaus in Africa, as well as Bloomberg’s global team of more than 2,600 reporters and analysts.

It is the latest in a series of regionally-focused editorial platforms built to serve the growing audience of business and financial consumers seeking stories on global markets told through a local lens.

“Our mission is to build the leading multi-platform global business and financial media company and delivering more relevant stories to our global audiences via localized platforms is central to our strategy,” Smith says.

In the last year, Bloomberg launched regional sites in Europe, Asia and the Middle East, re-launched the Japanese language website and entered into an ambitious multi-platform partnership in India, Mr Smith noted, adding: “We are excited to now expand our reach across Africa’s vibrant and growing economies.”

Antony Sguazzin, the Managing Editor Bloomberg, Sub-Saharan Africa, reiterated Mr Smith’s remarks, sating: “Africa is playing an increasingly significant role in the global economy.”

He added: “With the launch of this dedicated regional digital platform, we are establishing a home to showcase the best of Bloomberg’s rich content on the people, companies, politics and economies shaping the continent.”