Beverage giant Coca-Cola has announced an expansion of their product line with the official launch of Fuze Tea – a unique blend of tea extract and fruit flavors created through a fusion of tea, fruit, herbs and other natural ingredients.
Launched at the Coca-Cola bottling plant in Namanve, the preservative-free beverage comes in two flavors – Peach and Apple & Lemon Grass.
According to Coca-Cola Uganda Brand Manager, Miriam Limo, consumers’ tastes have evolved and so has Coca-Cola’s offerings and the launch of Fuze Tea is testament to the company’s innovation agenda.
“We recognize that our consumers’ have diverse tastes and preferences, and the launch of Fuze Tea gives us a unique opportunity to give our consumers a refreshing beverage to enjoy as they go about their busy schedules. This brand promises to deliver a unique great tasting refreshment with the benefits of tea,” Ms Limo said.
Following the launch of Fuze Tea, Coca-Cola will hold a series of activations with the aim of creating awareness and availing an opportunity for consumers to sample and purchase the refreshing drink.
“We shall set up Fuze Tea booths at universities, workplaces and malls to give our on-the-go consumers an opportunity to interact with the refreshing beverage,” stated Coca-Cola’s Marketing Manager Maggie Kigozi.
During the breakfast launch, media and staff were invited to sample the different Fuze Tea flavors and learn more about their ingredients.
Fuze Tea is currently available in 52 countries worldwide and is currently launching in 37 other countries across Europe. In East Africa, Uganda is the first country to launch Fuze Tea, with rollouts expected to follow in other markets.
