Singers Fik Fameica and Vinka brought electrifying energy to the Makerere University Business School (MUBS) Cultural Gala, turning the event into an unforgettable celebration of culture and connection.
Held under the banner of the ‘Share a Coke’ campaign, the gala featured a colorful blend of traditional dance, art displays, fashion competitions, and storytelling sessions. The event was not only a celebration of heritage but also a demonstration of unity across borders.
In a unique twist, students from MUBS in Uganda and Jomo Kenyatta University of Agriculture and Technology (JKUAT) in Kenya participated in a virtual “Cross-Border Toast”, highlighting themes of friendship, unity, and shared Coca-Cola moments.
MUBS Guild President Moses Amanya expressed his enthusiasm about the event, calling it one of the most impactful in the university’s history.
“I am glad to report that what we have witnessed at the launch has never happened before at the university,” Amanya said.
“Each and every one of us here can bear witness that culture defines our identity. Culture, tribe, or family is not something we choose—it is God-given, and that is why we embrace it with all our hearts and minds.”
He further emphasized MUBS’ cultural diversity, noting its student body includes individuals from across Uganda and neighboring countries like South Sudan, Kenya, Tanzania, and Burundi.
Arthur Akankwasah, Coca-Cola Franchise Manager for Uganda, praised the campaign’s role in fostering meaningful regional engagement:
“The ‘Share a Coke’ campaign has always been about creating genuine human connections, and this East African activation takes that concept to a new level,” Akankwasah said.
“By connecting students across borders, we’re not just sharing a refreshing beverage – we’re sharing culture, friendship, and the spirit that unites East Africa. In today’s world, where digital interactions can feel fleeting, this campaign offers a tangible way for young people to connect authentically.”
Singers Fik Fameica, Vinka Light Up MUBS Cultural Gala
