A delegation of 30 Kenyan tour operators, travel agents, and tourism professionals began a seven-day familiarization trip across Uganda on Tuesday, aiming to deepen cross-border collaboration and promote East Africa as a single, unified tourism destination.
The visit, which began Nov. 4, was officially flagged off by Ambassador Paul Mukumbya, Uganda’s consul-general in Mombasa. The initiative follows the fourth annual Uganda-Kenya Coastal Tourism Conference held in Malindi, Kenya, in October.
The effort seeks to strengthen ties between the two nations’ tourism sectors and reinforce the concept of regional, borderless travel within East Africa.
Mukumbya said the tour allows the visitors to experience Uganda’s top attractions firsthand, gaining valuable insight to better market and package the tourism products for both international and regional travelers.
The participants began their itinerary with a visit to the Bwindi Impenetrable National Park, home to the endangered mountain gorillas. The seven-day tour is scheduled to cover a diverse range of offerings, including wildlife, adventure, culture and agri-tourism.
The trip underscores Uganda’s focus on sustainable tourism and highlights the collaborative efforts needed to position the entire East African region as a major global travel hub.
