Rapper Keko has lost her lucrative deal with leading global music promoters Sony. Sony Music Entertainment Africa in South Africa had signed Keko in 2012 to the first local music industry’s biggest contracts, guaranteeing her an undisclosed amount of dollars.
But after disappointing sales of her first album, Sony Music Entertainment Africa decided to review the contract with rapper Keko in order to cut its losses.
“I don’t want another Sony Album. Save that for those that deserve it,” Keko posted on her tweet.
Other young female African artistes signed up by Sony Music Entertainment Africa recently include South Africa’s Toya Delazy and Kenyan Xtatic.
The cancellation is the latest setback for Keko, the 20-plus award winning rapper who has battled highly publicized emotional and career problems in the past years, with claims that many of her competitors wanted to bring her down.