NSSF top brass during the launch today.

National Social Security Fund (NSSF) has today launched a savings campaign dubbed “Friends with Benefits” aimed at educating its members and the general public about a savings culture and better usage of benefits.

The campaign will run as a TV show programme profiling retired workers who invested or used their NSSF benefits to transform their lives, and those of the communities around them.

While addressing journalists at the launch of the campaign at Workers House today, Richard Byarugaba, the Managing Director NSSF Uganda, said, the campaign aims at showcasing inspiration success stories from members who have received and used their benefits to change their lives, those of their families and even the communities they live in so as to motivate existing and potential members to invest in retirement savings.

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According to Byarugaba, the campaign will run for a period of 4 months and the winner will be rewarded with shs30 million in prize money. Participants will submit their stories until June 7, 2016 and these shall be vetted by a selected panel of judges that will be announced at a later date.

The campaign is expected to ignite national conversations about the need for every single Ugandan, regardless of their background or salary level, to save and invest for a better life hence cultivating a savings and investment culture among Ugandans.