Kwesé TV, Africa’s newest satellite network, started broadcasting today, beaming Kwesé’s full suite of superior entertainment and sports programming to households in Ghana, Rwanda and Zambia, which make up the initial phase of the Kwesé TV rollout across Africa.
According to a release by Africa Press Organisation, viewers in these countries can now access Kwesé TV via Kwesé’s own satellite and set-top-box (decoder) available at leading retailers. Other countries will be announced in due course, the release indicates, and adds that Kwesé TV has launched with a full-suite of top-shelf content which is unprecedented for a new broadcaster.
‘Having already showcased its impressive portfolio of sports assets on its premium sports channels Kwesé Free Sports, Kwesé Sports 1 and Kwesé Sports 2, Kwesé TV introduces some fantastic entertainment programming to the mix including some exclusive, first-to-market content as well as original programming’, the release indicates.
The monthly subscription option, which gives subscribers access to the full suite of Kwesé TV programming, is available at US$25 per month excluding VAT.
Commenting on the launch, Econet Media President and Group Chief Executive Office Joseph Hundah said: “We are a dynamic, young company built to respond to the way audiences want to access and consume content, whether you subscribe for the full Kwese TV bouquet, watch amazing sports programming free-to-air or choose to watch TV on the move, we aim to be the first choice for viewers all over Africa by bringing them the best in programming, at an affordable price making it accessible to more people than ever before.”
Kwese TV focuses on Sports and Entertainment bouquet prioritises quality over quantity with a slim bouquet of 50+ channels with content that will appeal to a broad audience base and has been specially curated for Africa’s hip urban youth, young families, movie and drama buffs, professionals and avid sports fans.
“The launch of Kwesé TV completes the story we started telling 18 months ago. We have spent the past few months building this diverse media company which will showcase the very best in international content and act as platform to showcase the best that our continent has to offer. Kwesé TV promises to engage and entice through our unique mix of channels and programming,” says Hundah.
Outside of the initial launch markets viewers can access selected Kwesé programming including Africa’s largest and only Pan-African Free-To-Air channel Kwesé Free Sports through Kwesé’s mobile app, the release states.
Meanwhile, the management of Kwese TV last week appointed Herbert Mucunguzi as head of the company’s operations in Uganda.