The Ministry of Foreign Affairs (MOFA) has signed an addendum to the 2006 partnership agreement with local company Promote Uganda Ltd., to promote the country’s tourism and investment opportunities abroad.
The MOFA Permanent Secretary Amb. Patrick Mugoya signed on behalf of the ministry while David Nsubuga signed on behalf of the company he heads as CEO. The signing ceremony took place on Wednesday at the ministry’s headquarters in Kampala.
Since 2006, Promote Uganda Ltd. has been working with the ministry to install and maintain TV plasma screens in the lobbies of Uganda missions abroad. This later evolved into provision of promotional videos about different sectors of Uganda, ranging from tourism promotion to investment opportunities.
Areas of cooperation in the addendum which include the production of ‘Meet Your Ambassador’ TV program, production of promotional materials and digital content about Uganda for use both at MOFA Headquarters and Uganda Missions abroad.
Promote Uganda Ltd will also place at MOFA’s disposal, its production team for purposes of documenting and archiving audio-visual records of selected ministry activities particularly in the area of Commercial and Economic Diplomacy.
The “Meet Your Ambassador” TV program will target government as well as players in the sectors of business, investment, Information communication and technology (ICT), regional cooperation, tourism, Agriculture, manufacturing, trade and exports, energy, youth and women.
Speaking of the MOU, Amb. Mugoya said: “It is important that the Ministry of Foreign Affairs is able to reach out and educate the public about what it does, what Uganda’s Ambassadors abroad do and to help the public.”