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StarTimes threaten to cancel multi-billion Uganda Premier League deal

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Pay TV Company StarTimes has threatened to terminate their 10-year deal with the Uganda Premier League due to Express Football Club getting GOtv as their shirt sponsors.

The Red Eagles are set to officially announce GOtv as their new shirt sponsors and the Chinese Pay TV Company say the club sponsors are a direct competitor.
StarTimes secured the naming and broadcasting rights of the Uganda Premier League and FUFA Big League for a period of 10 years in a deal worth US$7.24 million (26.5B Ugx) in August this year.

Express FC chairman, Kiryowa Kiwanuka, said they won’t be afraid by any threats from the new league sponsors saying the aim should be working together to develop the game of football in Uganda.
“We Express FC Uganda have made every effort to remain quiet, civil and professional against all manner of provocation. While StarTimes Uganda has its responsibility to its shareholders we also have a responsibility to Express FC Uganda. We should try to work together for football” the Express FC chairman tweeted.

GTV, Super Sport and Azam TV are the previous TV companies that have broadcasted Uganda’s top flight football league.
The 2018/19 Uganda Premier League season is set to kick off on Friday, 28 September, 2018 but the fixtures have not yet been released.

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