Manchester United fans have started a campaign against the club’s official Twitter account following recent poor results – seeing United lose thousands of followers.
Ole Gunnar Solskjaer’s side have two wins in the last ten games but Sunday’s draw against already relegated Huddersfield Town has seen some supporters take matters into their own hands to hurt the club off the pitch.
Having officially missed out on a top four finish – and therefore Champions League football for next season – disgruntled supporters rallied together on social media.
The plan for the campaign was put forward on Twitter by The Man Utd Way – an account which boasts 81,500 followers.
They wrote: ‘We aren’t a social media experiment. We aren’t an advertising agency.
‘We want to see @ManUtd return to the football club we once were and if tourists won’t stop going to Old Trafford, make your voices heard on here. I’ve been asked to help back the hashtag. #UnfollowManUnited’
Supporters face a real struggle to make a recognisable difference given the club have amassed 19.2million followers since joining the social media site.
United have become a powerhouse off the pitch with the club a market leader in generating commercial revenue through brand deals, attraction of individual players and their global reach given the size of the club.
On the pitch United have regressed since the departure of legendary boss Sir Alex Ferguson and some supporters have accused the club’s hierarchy of placing more emphasis on exploits off the field, rather than on it.
While some United supporters – and a host from rival clubs – ridiculed the notion of damaging the club on social media by unfollowing the Twitter account, it quickly began to gain support.
One fan wrote: ‘#UnfollowManUnited still going down. Keep the trend going guys keep retweeting and tweeting using this hashtag.’
Another added: ‘All or nothing now it seems #UnfollowManUnited’.
While players are taking the brunt of responsibility for failings in the Premier League and Champions League, CEO Ed Woodward is facing further scrutiny for the side’s continued failings.
He has helped deliver players such as Fred, Romelu Lukaku, Paul Pogba and Alexis Sanchez and yet the club’s performances have failed to bridge the gap to Manchester City and Liverpool, both of which are pushing for the title. – story via Daily Mail UK
