The Federation of Uganda Football Associations (FUFA) have signed a partnership deal with Uganda Tourism Board (UTB) to the tune of Shs200 million.
The year-long renewable partnership was officially unveiled to the public with the signing of the Memorandum of Understanding (MOU) between the two sided at the FUFA House on 20th June 2019 in Kampala.
FUFA was represented by the First Vice President Justus Mugisha, FUFA second Vice President Darius Mugoye, FUFA Marketing and Communications Committee chairman Rogers Byamukama, FUFA Deputy CEO Humphrey Mandu while UTB was led by their Chief Executive officer Lilly Ajarova and UTB Board member Eddie Kirya.
“This is a very important day in football. Once again, FUFA is unveiling a partner to the swelling of sponsors and partners. This is the confidence that football has built. On behalf of the federation, I am extremely happy about this partnership. This is not merely a partnership but a marriage that will last for eternity,” Rogers Byamukama said.
Uganda Cranes and the FUFA Drum (Inter-Provinces) tournament will be the main actors in this new partnership.
Lilly Ajarova, the CEO Uganda Tourism Board said, “Uganda Tourism Board (UTB) is excited is to here today. This has not been a one day process. There have been discussions before. In line with our recently launched strategic plan of sustainable increase for the volume of domestic and international tourism as well as building brand equity and value, UTB is glad to associate with FUFA.”
“This is business unusual and a double bottom-line opportunity. We want to create a positive opportunity for the youth in Uganda through football as we also develop sports tourism. Uganda Cranes’ back to back participation in the Africa Cup of Nations has also been a great development and a unique opportunity to develop Uganda’s international tourism,” she added.
UTB joins Airtel Uganda, Nile Breweries Limited, BIDCO Uganda Limited, Bet Lion, Uganda Breweries Limited, Stanbic Bank and StarTimes on the list of FUFA sponsors.
