The Rotary District Governor, Geoffrey Kitakule of District 9213, in partnership with the Rotary Club of Bulindo, President Paul Percy Lubega, has launched a nationwide financial literacy campaign aimed at empowering Ugandans with the knowledge and skills to make informed financial decisions and achieve long-term economic stability.
The campaign, rolled out in partnership with the Uganda Financial Literacy Association (UFLA), was officially launched on October 17, 2025, at an event that brought together Rotarians, financial sector stakeholders, and youth representatives from across the country. It forms part of Rotary’s Unite4Good9213 initiative, which seeks to advance community transformation through education, health, and economic empowerment.
According to organizers, the Financial Literacy (FINLIT) Program will reach individuals, households, schools and community groups across Uganda through a series of practical trainings, mentorship sessions, and community engagements. The campaign focuses on promoting a savings culture, responsible borrowing, investment awareness and proper money management practices that can help reduce financial vulnerability.
District Governor Geoffrey Kitakule underscored the broader vision of the program, noting that financial literacy is essential to personal freedom and national development.
“The FINLIT Program goes beyond just money. It focuses on empowerment, giving every Ugandan the tools to plan, save, invest, and build resilience. When people understand money, they gain freedom and responsibility,” Kitakule said.
He added that the program would work closely with Rotary Clubs across the country to ensure its message reaches rural and urban communities alike. “Our goal is to make financial literacy a household conversation. We want to see parents teaching children about saving, youth learning how to manage income, and small business owners understanding how to reinvest wisely,” he explained.
Rotary Club of Bulindo President Paul Percy Lubega hailed the collaboration with UFLA as a step toward building a more financially inclusive society. He noted that while Uganda has made progress in financial access, the gap in financial understanding remains a barrier to true economic empowerment.
“Many Ugandans now have access to bank accounts, SACCOs, and mobile money, but few have the financial discipline and knowledge to use these tools effectively. This campaign will help bridge that gap by providing practical education and mentorship that encourages saving, investing, and responsible spending,” Lubega said.
Representatives from the Uganda Financial Literacy Association welcomed the partnership, emphasizing that the initiative complements national efforts to improve financial capability and support Uganda’s Vision 2040 agenda. They noted that by collaborating with Rotary—a trusted grassroots network—the FINLIT Program will benefit from wider community outreach and sustainability.
The campaign will be implemented in phases, beginning with pilot sessions in central Uganda before expanding to other regions. Training materials will be tailored to different audiences, including youth, women, entrepreneurs, and rural households, ensuring that participants gain relevant and practical skills.
Rotary officials also revealed plans to integrate the financial literacy campaign into existing Rotary programs such as youth mentorship clubs, community service projects, and vocational training initiatives. Through this approach, Rotary hopes to instill lasting habits that promote financial independence and economic resilience.
District Governor Kitakule reaffirming Rotary’s commitment to service through action. “When we empower people with knowledge, we give them the power to change their lives and their communities. This is the spirit of Rotary to serve above self and create hope in the world,” he said.
The launch attracted representatives from Rotary International, financial institutions, civil society, and government agencies, all of whom pledged to support efforts that foster financial literacy and responsible economic participation across Uganda.
