Mirinda, a top brand from Crown Beverages Limited, has today signed up the reigning Miss Uganda, Ms Zahara Nakiyaga, as its new brand ambassador for the next seven months.
“This is a unique initiative Mirinda has undertaken as a way of not only supporting the crowning event of Miss Uganda but also the winner of the pageant,” said Jeff Sekandi, the customer marketing manager for Crown Beverages Limited, at a brief event at Brainchild Burson-Marsteller offices in Kololo.
According to Mr Sekandi, the package is worth Shs10.5 million and will cater for her monthly salary and fuel allowance.
“We believe the investment is worthy because Miss Uganda has such a long and memorable history,” he said.
Ms Brenda Nanyonjo, a director at Kezzi, the franchise holders of Miss World licence in Uganda, thanked Mirinda for the kind gesture, adding that it shows the value Mirinda attaches to Miss Uganda.
“What Mirinda has done today will make the partnership Miss Uganda has with Mirinda stronger. It is one thing many brands do not do. Most focus on the event and not what happens after the crowning ceremony,” said Nanyonjo.
Mirinda has been part of the Miss Uganda journey with Kezzi Entertainment over the past three years, having started with only product offer for the 2013 boot camp.
In recognition of the excellent work done by Kezzi Entertainment, Mirinda sponsored the 2015 Miss Uganda to a tune of Shs40 million; an increment of Shs10 million from last year’s, to make it memorable and one that befits the standards of Mirinda.
“Mirinda strongly supports activities that help today’s woman to become confident, bold, outgoing, inspirational, and aspirational. We believe that the Ugandan woman has the potential to inspire and be a change-agent in society,” said Sekandi.
Mirinda is a very exciting brand that allows everyone to free their fun side. The brand’s attributes; spontaneity, provocativeness, boldness, playfulness, among others, are brought to life through its rich array of flavours; Pineapple, Green Apple, Orange, and Fruity.