Veteran comedian and media personality Patriko Mujuuka has been unveiled by Equity Bank Uganda as brand ambassador beating off competition from 18 other candidates.
While unveiling Mujuuka, Anthony Kituuka, Equity Bank’s Executive Director revealed that it wasn’t an easy job zeroing up on the actor who currently plies his trade on CBS radio.
“We spent a lot of time looking at people that can communicate to Ugandans what exactly Equity Bank is about and finally we zeroed on Patriko Mujuuka. He is a strong brand and has a strong personality,” Kituuka told the press at the Bank’s new home, Equity Bank Supreme branch, located along Buganda Road, Kampala.
Mr. Kituuka added that during their partnership, Mujuuka will be responsible for reaching out to their clients because, “he cuts across a wide range of potential customers including; lawyers, farmers and students among others”.
“We have already taken him to Nairobi to get knowledge about the group. At Equity Bank, we remain creative and innovative,” Kituuka added.
Accepting his new role, the excited Mujuuka said he was glad to have been appointed Equity Bank ambassador and was optimistic he would execute it perfectly because his new role falls in his day-to-day life.
“I’m glad Equity Bank chose me to represent them as brand ambassador. Equity bank is a big brand and it’s going to grow bigger and bigger with the new innovations coming in.”
At the time of his appointment, Equity Bank had just launched new innovations among which include an online banking application, the EazzyBanking App, which is intended to make banking easy, convenient and secure for Ugandans.
According to Equity Bank’s Managing Director Samuel Kirubi, this will also facilitate financial inclusion thus helping many mature citizens to access and afford financial services.
“Equity Bank has also started Agency Banking to extend financial services to people. We are positioning our agents in all corners in the country. And with the The EazzyBanking app, customers will not need to go to the bank to get banking services. The app will bring the whole bank on your phone. Basically people should embrace digital banking because it saves costs and time. The costs have been minimized to just buying data bundles on your phone,” Kirubi added.
Equity Bank’s WazzyBanking app allows one to transfer funds to other accounts and mobile wallets or pay utility bills like Umeme and Water, among other banking services.
