Basoga billboard
Basoga billboard
Basoga billboard
Basoga billboard

Former UBC anchor and reporter Joseph Basoga, a man who holds a full tribe for a name, is a miserable man. Basoga set out with a massive dream of being the Ugandan version of CNN’s Richard Quest, hoping he would be the thing on the lips of every yawning Ugandan, but after a decade in the media, he has realised that some dreams can only be achieved in a castle.

This reality hit Basoga so hard when he stomped Wairaka in Jinja for Easter holidays. He expected his jalopy registration number to be known to whoever cared to glance and his name shouted, but nothing happened. A beat up Basoga hit Photoshop with a kind of miserably picture that can light the mood of undertakers at the rundown Mulago Hospital mortuary. He grafted the misery on a billboard of a picture that supposedly shows a white couple mesmerised by whatever was on it.

The Early Bird said: “I thought this guy was the spokesperson of Uganda Christian University, no? Is UCU so miserable that their PRO should be grafting himself like that? He should be charged with terrorism of a minor considering how he has forced his innocent child on such a joke of a dream.”

Meanwhile, Basoga’s neighbours claim he has already framed the grafted image on his living room wall, regaling villagers from Iduudi that the image is as real as the smile of a coffin maker during disas